Trend Reels
Taking whatever’s trending and making it make sense for the brand. If it doesn’t sound like something the brand would actually say, it doesn’t get posted.
Concept · Filming · Editing
Reunion Café
A day at Reunion from open to close, plus a text conversation everyone’s had with a friend at some point. Simple posts that make you want to be there.
Concept · Photography · Design
Latte Showdown
Rock paper scissors, but make it a reason to choose Reunion. Four posts, one format, and Reunion wins every round.
Concept · Photography · Copy
Founder Content
Getting founders on camera. Some talk straight to you, one is a voiceover over the process, and one is all text-on-screen BTS. People follow people, not logos.
Concept · Direction · Filming · Editing
Wedding Stories
One wedding can mean hundreds of photos. I pick the handful that tell the story and put them in an order that makes you feel like you were there.
Curation · Sequencing · Copy
Christa Michela Photography
Fall Menu Launch
12K viewsLaunching Reunion’s fall drinks. Slide one gets you to stop, slide two tells you exactly what’s in the pumpkin pie latte and the pumpkin pie matcha.
Concept · Styling · Photography · Design
One Year of Reunion
22K viewsReunion turned one, so the drinks got birthday candles. We shot it on the counter inside and as a full spread out front.
Concept · Styling · Photography
Meet the Baristas
The baristas share their go-to orders. It gives people something new to try, and a familiar face to look for when they come in.
Concept · Filming · Editing
Reunion Café
Candlelit Moments
Trend reels for my candle brand. Bad day? Light a candle. Cute outfit? Also light a candle.
Concept · Styling · Filming · Editing
The Sleeping Candle
Blueberry Candle
How my candles actually get made, and how I introduced the new blueberry candle.
Product · Launch Campaign · Filming · Editing
The Sleeping Candle
Wake Up & Smell the Coffee
To launch my coffee candles I set up a slow breakfast picnic in the grass, matching robes for me and my dog included. The BTS reel shows what it took to pull off.
Creative Direction · Styling · Modeling · Filming · Editing
The Content Ecosystem
Every post has a job. Some help new people find the brand, some make them like it, and some make them trust it enough to buy. I rotate between all three.
From my Q4 content plan for Reunion Café
Pillars & Formats
Four pillars decide what we post about. Six formats decide how it looks. Mix and match them and the feed never feels repetitive.
From my Q4 content plan for Reunion Café
From Plan to Post
I planned October before it started. Here’s what was on the calendar, and what actually got posted.
From my Q4 content plan for Reunion Café
October Content Ideas
Every month I put together ideas for each pillar and we pick four from each. I add reference videos so everyone knows what we’re going for before we shoot.
Ideas are mine · reference videos are from other creators
A Year in Numbers
44K viewsA thank-you to Reunion’s regulars after year one. 102,955 lattes, 52,239 breakfast sandwiches and everyone’s favorite orders, all in one carousel.
Concept · Copy · Design
Reunion Café
The Dollhouse
I found a dollhouse on the side of the road and started redoing it for my niece, sharing every step as a story. The comments turned into a debate about whether I should change it at all, and that debate carried this carousel to 4.5M views.
Storytelling · Photography · Copy